6 Examples of Subliminal Advertising in Paid Ads

Posted by Tara Johnson on October 23, 2018 in Ecommerce Historically, there’s been a lot of hysteria around the phrase “subliminal messaging.” People have claimed filmmakers were subliminally driving viewers to concession stands for more…

Is Google Testing Video In Showcase Shopping Ads…

Posted by Greg Swan on October 23, 2018 in Google Adwords We’ve recently sighted some exciting changes to Showcase shopping ads as well as a new potential new ad placement that displays within Google’s News feed.…

2018 Facebook Updates Impacting Your Business

Posted by Tara Johnson on October 24, 2018 in Facebook Facebook can be an amazing tool for online retailers, especially as we enter the busiest shopping quarter of the year. The platform is constantly iterating…

Will Amazon Product Display Ads Be Absorbed into…

Posted by Tara Johnson on October 24, 2018 in Amazon Sponsored Products Will the Amazon Product Display Ad functionality be deprecated and rolled up into Sponsored Products? That’s the question top of mind for many…

Paytms losses go up 270% to Rs 3,393…

BENGALURU: Vijay Shekhar Sharma's Paytm group is now losing more money in its online retail business, where it is a distant third behind Flipkart and Amazon, compared with digital payments, where it is the market…

Flipkart told to stop selling products under MarQ…

NEW DELHI: A Delhi district court on Saturday passed an interim injunction order asking Flipkart to stop selling products under its private label MarQ, acting on a petition of alleged trademark violation filed by a…

Flipkart’s main arms widen losses, revenue jumps 39%

BENGALURU: India’s largest online retailer Flipkart’s two main units concluded 2017-18 with mounting losses even as their combined revenues shot up by 39%. Flipkart Internet, which runs the ecommerce platform, and Flipkart India, the wholesale…