/Smalls gets big – kids merino wool brand stretches to adult sizing

Smalls gets big – kids merino wool brand stretches to adult sizing

Smalls gets big. The kidswear merino wool label Smalls has launched into womens and menswear with adult versions of their successful loungewear and thermal layer basics.

Smalls was launched in 2014 with a small kids capsule collection by freelance stylist and Art Director Catriona Pharo and Digital Marketing expert Emma-Jane-Adam both mothers of three children and both from New Zealand.

They discovered that their babies loved wearing merino wool but as they grew the availability of merino for toddlers and kids did not and decided to launch into the market themselves to fill the gap.

Now the jump into adult sizing sees tops, thermals and track style pants for at home wear in both mens and womens sizes all in 100% merino wool famed for its power to keep you warm in winter and to wick away the heat and sweat in summer.

All of which are available on the Smalls website now.

The launch was held in the 17th floor penthouse at New Zealand House in London and I couldn’t resist a shot of the amazing panoramic view from the centre of London.

Children's sizes at Smalls range from 0-14 years for FW18

Children’s sizes at Smalls range from 0-14 years for FW18

 

Smalls merino kidswear colour ranges complement the season with autumnal shades for winter and softer pastels in summer

Smalls merino kidswear colour ranges complement the season with autumnal shades for winter and softer pastels in summer

 

Smalls gets big with the addition of mens and womens sizes for autumn 2018

Smalls gets big with the addition of mens and womens sizes for autumn 2018

 

Smalls merino under layers keeps kids warm in winter and cool in summer

Smalls merino under layers keeps kids warm in winter and cool in summer

 

Maxi and mini me versions of Smalls merino wool lounge wear at New Zealand House today

Maxi and mini me versions of Smalls merino wool lounge wear at New Zealand House today

 

Adult Smalls colours are sophisticated and forest inspired shades

Adult Smalls colours are sophisticated and forest inspired shades

 

The stunning view of London from New Zealand House

The stunning view of London from New Zealand House

Photos by Smalls and Smudgetikka – all rights reserved

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