/Sibirskaja Kollekcija

Sibirskaja Kollekcija

Daria Ksenofontova
Strategy: Chemistry Brands

Pavel Gubin
Project Type: Produced, Commercial Work

Client: Sibirskaja Kollekcija

Location: Russia, Moscow

Packaging Contents: Dumplings

Packaging Substrate / Materials: Plastic Bag

Printing Process: Offset printing

The task was to update visual identity of the brand ‘Sibirskaja kollekcija’ accordingto the new strategy to confirm the innovative, special and premium feeling of the brand.

‘Sibirskaja kollekcija’ is the one of the leader in premium dumpling category on Russian market. Brand ‘Sibirskaja kollekcija’ is about the exclusive quality, gourmet taste and perfection in consumer experience.

New logo translates brand values: confident, contemporary, special. It has improoved readability, better balance between elements and got monogram ‘SK’.

Special task was to create flavour stickers to highlight each flavour on the shelf. Big first letters of the names of each flavour give great colortouch to the whole packaging and let it standout well.