Strategy: Chemistry Brands
Project Type: Produced, Commercial Work
Client: Sibirskaja Kollekcija
Location: Russia, Moscow
Packaging Contents: Dumplings
Packaging Substrate / Materials: Plastic Bag
Printing Process: Offset printing
The task was to update visual identity of the brand ‘Sibirskaja kollekcija’ accordingto the new strategy to confirm the innovative, special and premium feeling of the brand.
‘Sibirskaja kollekcija’ is the one of the leader in premium dumpling category on Russian market. Brand ‘Sibirskaja kollekcija’ is about the exclusive quality, gourmet taste and perfection in consumer experience.
New logo translates brand values: confident, contemporary, special. It has improoved readability, better balance between elements and got monogram ‘SK’.
Special task was to create flavour stickers to highlight each flavour on the shelf. Big first letters of the names of each flavour give great colortouch to the whole packaging and let it standout well.