Season of Victory (Linda Baritski)
Project Type: Concept
Location: London UK
Packaging Contents: Vitamin Supplement
Packaging Substrate / Materials: Cardboard, Plastic
Vitamin packaging has long been generic or old-fashioned. The tendency is toward too much text and information. Most consumers are informed, and have researched deeply by the time they are at the point or purchase.
Focusing on pattern, colour and type, this packing design concept was created to add vitality to this part of the market. It adds playful design to the medicine shelf of the consumer, allowing it to sit closely with the premium beauty packaging they purchase.